As well, Keep Cool had a similar response and denied the claims, then threatened to sue several influencers for libel who were pointing out that they use the exact same lab as the other brands who had incorrect SPF advertising. They did not reveal the true SPF to the public. Then they held this information, teasing a “brand announcement” and revealed that it does not have the labelled SPF. Other brands such as Krave beauty for example, assured the public for months that their SPF tested at the advertised level when in fact further testing proved otherwise. When they found this out, they immediately pulled the product, offered refunds, and were very transparent throughout the scandal. It wasn’t until 3rd party lab testing that they had any reason to doubt that number. Their manufacturer assured them that the SPF tested at the marketed level. They weren’t lying, there was a lab error.
Unfortunately not FA-safe due to Ethylhexyl Stearate. Water (Solvent), Butyloctyl Salicylate (Solvent), Dibutyl Adipate (Solvent), Propanediol (Solvent), Butylene Glycol (Skin conditioning agent), Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine(sunscreen agents), Ethylhexyl Triazone (sunscreen agents), Dicaprylyl Carbonate(Emollient), Titanium Dioxide(sunscreen agents), Diethylamino Hydroxybenzoyl Hexyl Benzoate (sunscreen agents), Hydrogenated Poly(C6-14 Olefin)(Skin-Conditioning Agent), 1,2-Hexanediol(Solvent), Centella Asiatica Extract(Skin-Conditioning Agent), Polyglyceryl-2 Stearate(Emulsifier), Aluminum Hydroxide(Skin protectant), Glyceryl Stearate(Emulsifier), Stearyl Alcohol(Emulsion Stabilizer), Sodium Polyacrylate(Film Former), Stearic Acid(Emulsion Stabilizer), Polyhydroxystearic Acid(Suspending Agent), Behenyl Alcohol(Emulsiton Stabilizer), Polymethylsilsesquioxane(Opacifying Agent), Ethylhexyl Stearate(Emollient), Ammonium Acryloyldimethyltaurate/VP Copolymer(Viscosity Agent), Caprylyl Glycol(Skin conditioning Agent), Trideceth-6(Emulsifier), Ethylhexylglycerin(Skin conditioning Agent), Xanthan Gum(Viscosity Agent), Madecassoside(Skin protectant), Asiaticoside(Skin-Conditioning Agent), Asiatic Acid(Skin-Conditioning Agent), Madecassic Acid(Skin-Conditioning Agent)
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